Internet Marketing Strategy for the Property
Launch a robust Internet Marketing Strategy to boost the property's Direct Online Distribution and direct Internet revenues including leveraging all aspects of the hotel product with key customer segments.
Name of Service Package:
Internet Marketing Strategy for the Property
Consulting Service Type:
Ongoing consulting and marketing campaign management services
This service is ideal for:
Franchised and independent hotels, luxury and boutique hotels, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, inns and other lodging establishments
Features of the Service Package:
1. Internet Marketing Strategy includes developing an Internet Marketing Strategy, Internet Marketing Budget and action plan.
2. Website Optimization Strategy
Ongoing property website optimizations, including search engine optimizations, new features and functionality, new specials and packages, event calendar updates, market segment initiatives
3. Customer eMail Capture Strategy
Includes online and offline customer email capture and own opt-in list creation strategies
4. Email Marketing Services
Customer Email Capture, Email Marketing to own email list, e-Newsletters, Email sponsorships to key market segments and in feeder markets
5. Search Marketing Strategy and Services:
Includes Organic listings, Pay-per-click marketing, Local Search, paid inclusion, vertical search marketing. Campaign creation, launch and management)
6. Strategic Linking
Link creation and link popularity strategy, key customer segment linking strategies
7. Monthly Internet Activity Reports
Website stats, Search Marketing, Email Marketing, Link Popularity, Search Engine rankings
Best Practices and Latest Trends
Ongoing proactive consultations, industry benchmarks and latest trends, strategic developments, action plans, etc)
8. Professional Development:
Ongoing professional development and eKnowledge enrichment of corporate/hotel staff
Value Packages available. Price based on size of property, complexity of hotel product,
Internet marketing budget, marketing objectives, etc.
An effective Internet Marketing strategy for the property utilizes all the market resources and channels available on the Internet. This includes implementing a robust Website Optimization strategy, eCRM strategy, Search Engine Marketing Strategy, Email Marketing Strategy, Link Popularity Strategy, Online Display Advertising and Internet sponsorships. All of these strategies are well within the reach of the property.