Property Website Optimization Strategy
Direct Online Marketing and Distribution starts and ends with the hotel website, so the goal is clear: create a fully optimized website and drastically improve website user-friendliness, search engine-friendliness and travel booker-friendliness. This is achieved through a website optimization strategy. This will inevitably enhance the website usability and performance, improve visibility on the Internet, increase conversion rates and boost Internet-related direct-to-consumer bookings.
A website optimization strategy involves turning the hotel websites into a 24/7 sales force, improving website navigation and functionality, online reservation process and functionality, customer e-mail capture, eCRM features, trust building aspects, etc.
Why use Website Optimization experts like HeBS? HeBS has built best practices for website optimization and Direct Internet Distribution Strategy for over 300 hotel companies including many major and independent hotel brands.
Name of Service Package:
Property Stand-Alone (Independent) Website Optimization Strategy
Consulting Service Type:
Property website optimization and search optimization strategy based on industry's best practices. Written report with concrete recommendations and actionable steps.
This service is ideal for:
Franchised and independent hotels, luxury and boutique hotels, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, inns and other lodging establishments
Features of the Service Package:
1. Analyze current customer stay patterns
2. Assess customer segmentation and identify market segments
3. Develop website optimization analysis and strategy
4. Website Navigation Map
5. Optimized Website launched
6. Pricing based on number of pages, features and functionalities.
Note: If website optimization requires website re-design, emarketingpro provides the following services:
1. Website design and build out
2. Website re-design project management
3. Website re-design and creative can be done either by emarketingpro or the property's internal designers or web design vendor selected by property.